image Social Media Marketing

How to Use TikTok for Business in Dubai?

Published by wadialbada
August 14, 2023

With over 1 billion active users per month, TikTok is, to this day, the ultimate marketing tool for businesses in Dubai. 

This social media presents unique opportunities to expand your company’s reach using different campaign tactics. 

From TopView Ads to Branded Hashtag Challenges, using this app could easily be a big break for any company. 

But how to use TikTok for business efficiently?

TikTok offers an effective method to captivate audiences through engagement marketing. 

Under this strategy, your audience will feel more connected and engage with a business that understands how modern trends work. 

So, in a way, it would be your own audience doing the marketing for you.

Using TikTok for Business in Dubai — Everything a Business Owner Needs to Know

As a business owner, you can use TikTok in many ways to increase your company’s reach. These are the most common and effective for businesses to try out.

Creating Simple Videos for Business on TikTok

Short videos are taking over all across social media, not only TikTok. Create a hit video on TikTok, and the chances are the audience will share it across many other platforms too. 


For this reason, businesses need to build a solid presence on the app to stay updated with modern trends. 

This strategy will allow the company to engage with its audience and promote products or services in a way that doesn’t feel too intrusive.

Businesses can expand their reach by creating simple videos using different techniques. For example:

  • Sharing short videos with educative content that your niche audience will find helpful.
  • Behind-the-scene shorts that show the intricacies of the product or service offered by the business.
  • Share footage showing how the team behind the product developed ideas to create the final product.

Oh, and equally important is adding visual effects and music or melodies trending on the platform. 

This technique will separate your business for a standard marketing strategy, making it more appropriate to TikTok audiences.

Using TikTok Ads to Scale Your Business Reach

Here’s how you can use TikTok for business marketing efficiently. Each one of these ads works differently, so make sure to select the most appropriate to guarantee you will approach your audience correctly.

TopView Ads

This ad will be visible to your audience on the top of their TikTok feed when they log into the app. 

The ad can be up to 60 seconds, and it should be the business’s primary strategy to captivate the audience and engage with them. Therefore, an effective marketing strategy is crucial for this particular ad.

In-Feed Ads

These ads will show up on the audience feed. They’re usually 60 seconds or less, and users can skip them. 

For this reason, it’s better to create short in-feed ads that captivate the viewer before realizing it’s a marketing campaign. Ideally, an in-feed ad should be between 15 and 20 seconds.

Develop Branded Hashtag Challenges 

This strategy consists of creating a hashtag and offering prizes for participants that win the contest. 


It could be a dance to a song related to your product or service, tricks using products sold by the business, or storytimes about how they found new uses for the merchandise. 

Branded Effects 

With fun filters and effects, you encourage and make it easier for your audience to participate in your campaign. 

This strategy requires minimal effort, and the business will save a lot of money while increasing the likelihood of reaching a larger audience.

Is Tiktok Good for Business? — Factors to Consider

TikTok is definitely a good marketing tool for businesses, and every company should build a presence on this social media. However, an effective marketing strategy for TikTok will depend on many factors. 

Businesses in Dubai have an even greater chance of success. On this app, some of the most common trending videos involve traveling and tourism. 

Since Dubai is one of the most modern countries worldwide, the chances of captivating the audience are much higher.


Here’s what business owners should consider before trying out this modern marketing approach.

Be Aware of Current Trends

Designate a staff member to monitor TikTok and understand the current trends popular on the platform. Typically, users on this platform share countless pieces of content related to entertainment, dances, and pranks. 

Understanding what your audience is currently watching will allow your business to create an ideal campaign targeting their preferences.


Is the audience watching pranks or dancing videos? Set up a routine around the office showing employees doing these activities. 

Regardless of which one is the current trend, always make sure your brand is visible in the video or content you produce.

Don’t Create Aggressive Marketing Content or Overly Produced Videos

TikTok is famous for connecting audiences and creators on a more personal level, mostly with videos recorded casually. 

If you put out videos with heavy marketing content or standard selling strategies, you will fail. Viewers will notice the real purpose quickly, and they either won’t care or call out the company in the comments. 

Avoid these situations at all costs by sharing light-hearted content that seems more organic and natural. This way, the audience will consider it a well-done strategy instead of just another annoying ad invading their feed.

Final Words

Knowing how to use TikTok for business in Dubai can help your company grow to another level. 

Follow the guidelines shared in this article to increase the odds of creating an effective campaign to expose your business to a bigger audience. 

If done correctly, business owners or marketing departments won’t even have to do much. The TikTok audiences will take care of the rest.

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