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Reach the Right Audience Ready to Convert with PPC Marketing

At Wadi Al Bada IT Solutions, our PPC specialists use cutting-edge techniques and analytics to make sure that your audience sees your brand first

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Best PPC Advertising

Hire a PPC Agency that Knows Its Lanes

The best part of PPC is that a carefully and well-planned campaign pushes your business in front of a larger but the right target audience. This allows you to target only high-value keywords so you can gain quality traffic quickly that will actually buy your product.

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    Top Google partner

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    Dedicated PPC marketing team

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    Thorough keyword research

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    PPC/Adwords campaign setup

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    Above standard CTRs

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    In-depth data to track results

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    Regular monitoring and optimization

service PPC Marketing Services

We are a Paid Search Agency That Delivers Results

As one of the top pay per click advertising Dubai agency, we can help you get things right the very first time and avoid wasting money on bad leads

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Google & Bing PPC Marketing

Outperform your competition in CTRs, CPCs, and audience performance

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Social Media Advertising

Tap into the exponential power of social media with paid social campaigns that deliver.

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eCommerce Campaigns

From Google & Amazon shopping to Product Listing Ads, we help you gain more market share.

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Video Advertising

Display video ads before, during, or after your videos to capture audience attention.

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Mobile Advertising

Reach users on the go with our mobile PPC services specifically for mobile apps and websites.

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In-App Advertising

Choose banner ads, interstitial ads, or native ads within th most popular mobile apps.

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Remarketing

Show ads to users that previously interacted with your brand and convert them into customers.

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Advanced Geo-Targeting

Target specific audiences, geolocations, and demographics with advanced targeting methods.

service How It Works

Our PPC Process

PPC is all about using your budget to maximize on quality leads. Our clear and effective approach is there to
make the most of your campaign.

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Strategy

We start with defining your campaign objectives and understanding your target audience's demographics, interests, and online behaviors.

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PPC Platform

We identify the platforms that best suit your target audience. The most popular ones are Google Ads, Bing Ads, Facebook Ads, Twitter & LinkedIn Ads.

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Keyword Research

We identify relevant keywords and phrases that potential customers might use to find products or services similar to what you offer.

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Bidding & Budgeting

Here we set your bid strategy and allocate your budget effectively to maximize the campaign's reach and performance.

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Landing Page Optimization

We ensure that the landing pages your ads direct users to are relevant, user-friendly, and optimized for conversions

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Ad Creation

We craft compelling and relevant ad copy that entices users to click and include keywords in your ads and create multiple variations to test performance.

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Performance & Conversion Tracking

Tracking codes are set on your website to monitor conversions like form submissions or product purchases.

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Monitoring & Optimization

We regularly optimize your keyword bids, ad copy, and landing pages to improve click-through and conversion rates.

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Reporting

Finally, we generate reports to track key metrics, such as click-through rates, conversion rates, and return on ad spend.

service Pricing

Our Pay Per Click Marketing Packages

We know financing is a challenging factor for SMEs because we have been there too. Our competitive and
budget-friendly service packages turn every dollar you spend into an investment worth its value

basic

Basic

$149 /month
Get started
Feature Included:
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    PPC Strategy

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    Google and Bing ad campaign build and management

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    Keyword research

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    Competitor analysis

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    Automated monthly report

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    Conversion tracking

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    Dedicated account manager

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    Typical spend on Clicks $300-$500 per month

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    4 Hours per month

standard

Standard

$249 /month
Get started
Feature Included:
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    PPC Strategy

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    Google and Bing ad campaign build and management

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    Keyword research

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    Competitor analysis

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    Automated monthly report

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    Conversion tracking

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    Dedicated account manager

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    2 Call per month

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    Bespoke monthly report

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    Facebooking campaign if required

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    Typical spend on Clicks $300-$500 per month

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    7 Hours per month

pro

Premium

$349 /month
Get started
Feature Included:
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    PPC Strategy

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    Google and Bing ad campaign build and management

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    Keyword research

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    Competitor analysis

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    Automated monthly report

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    Conversion tracking

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    Dedicated account manager

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    Calls as required

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    Reporting as required

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    Facebooking campaign if required

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    Typical spend on Clicks $300-$500 per month

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    14 Hours per month

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PPC Results

Achieving PPC Success for Dozen of Brands in the UAE

No matter your advertising budget or business size, we take the responsibility of managing your budget very seriously because we know our performance directly affects how much return you take home eventually.

  • Merge PPC with SEO for the Best Results

    Save on your PPC costs ranking organically and gain more insights.

  • Full-Service Marketing Strategy

    Leverage our PPC, branding, web, and SEO expertise to reach your goal.

Increased conversation rate

24%

In revenue

83%

Increase in ad speed

54%

service Social Media PPC Advertising

Count Your Performance with a Premier
Google Partner

There are not many agencies that have earned the Premier Partner status from Google. Only those that have achieved great results over a long span of time are awarded this batch. We are proud to be in that category!

How does pay-per-click advertising work?

Pay-per-click (PPC) advertising is a model of online advertising where advertisers pay a fee each time their ad is clicked. It is a widely used form of digital advertising that helps drive targeted traffic to websites and generate leads or sales. The most common platform for PPC advertising is search engine advertising, such as Google Ads or Bing Ads, but it can also be done on social media platforms like Facebook or Twitter.

Here's an overview of how pay-per-click advertising works:

Setting up an advertising campaign: Advertisers create a PPC campaign by selecting relevant keywords or phrases that are related to their products, services, or target audience. They also set a budget for the campaign, which determines how much they are willing to spend on clicks.

Bid on keywords: Advertisers bid on the keywords they have selected. The bid represents the maximum amount they are willing to pay for a click on their ad. Higher bids usually result in better ad placement in search engine results.

Ad creation: Advertisers create compelling text, image, or video ads that are relevant to the chosen keywords. These ads typically include a headline, description, and a call-to-action.

Ad auction and placement: When a user performs a search query or visits a webpage that matches the keywords targeted by the advertisers, an ad auction takes place. The search engine or advertising platform determines which ads are displayed based on various factors, including bid amount, ad quality, and relevance to the search query.

Ad display and click: If an advertiser's ad wins the auction, it is displayed on the search engine results page (SERP) or the relevant webpage within the advertising network. When a user clicks on the ad, the advertiser is charged for that click.

Tracking and optimization: Advertisers can track the performance of their PPC campaigns, including metrics like the number of clicks, impressions, click-through rate (CTR), and conversion rate. Based on these metrics, they can make adjustments to their campaigns, such as modifying keywords, ad copy, or bids, to optimize their results and improve the return on investment (ROI).

Which platforms offer PPC advertising?

There are several popular platforms that offer PPC advertising, including Google Ads (formerly Google AdWords), Microsoft Advertising (formerly Bing Ads), Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and more. Each platform has its own unique features and audience targeting options.

What is Quality Score in PPC advertising?

Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. It affects your ad rankings and the cost per click (CPC) you pay. A higher Quality Score can result in lower costs and better ad positions.

How to measure the success of a PPC campaign?

To measure the success of your PPC campaigns, you can track various key performance indicators (KPIs) that provide insights into the effectiveness and ROI of your advertising efforts. Here are some essential metrics to consider:

Clicks: The number of times your ad was clicked. It indicates the level of interest and engagement generated by your ads.

Impressions: The number of times your ad was displayed. It helps measure the visibility and reach of your campaigns.

Click-through rate (CTR): The percentage of users who clicked on your ad after seeing it. It measures the effectiveness of your ad copy and relevance to the audience. CTR = (Clicks ÷ Impressions) x 100.

Conversion rate: The percentage of users who completed a desired action on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. It directly reflects the campaign's impact on driving desired outcomes.

Cost per click (CPC): The average cost you pay for each click on your ad. It indicates the efficiency of your budget allocation and helps evaluate the affordability of your campaigns. CPC = Total cost ÷ Total clicks.

Cost per acquisition (CPA): The average cost you pay for each conversion or acquisition. It helps measure the effectiveness and profitability of your campaigns. CPA = Total cost ÷ Total conversions.

Return on ad spend (ROAS): The revenue generated for every dollar spent on advertising. It helps assess the profitability of your campaigns. ROAS = (Revenue from conversions ÷ Cost of advertising) x 100.

Quality Score: A metric used by search engines (e.g., Google Ads) to assess the relevance and quality of your keywords, ads, and landing pages. It affects your ad rank and cost per click. A higher Quality Score can lead to better ad placement and lower costs.

Ad position: The placement of your ads on search engine results pages. Higher positions generally result in increased visibility and click-through rates.

Return on investment (ROI): The overall profitability of your PPC campaigns, taking into account the revenue generated and the costs incurred. ROI = (Revenue - Cost) ÷ Cost x 100.

service Awards & Recognition

Our Local & Global Impact

We have been at the forefront of the UAE’s digital revolution for some time now. Over the years, we have
been honored by several influential authoritative bodies for our creative marks in the industry

service FAQs

Ask Your Questions & Get Factual Responses

Here are the most common questions we get asked by the business owners in the UAE and abroad. If you
cannot find the answer to your question below, feel free to contact us.

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Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay each time a user clicks on their ad. 

As an advertiser, you will be bidding on relevant keywords and phrases related to your products or services, and when someone searches for those keywords, the ad will appear at the top of the search results. 

If a user clicks on the ad, you have to pay a fee to the search engine or the platform hosting the ad. PPC advertising is commonly used in search engine marketing (SEM) and social media advertising.

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Even if you have nailed SEO, PPC advertising can still help you reach a wider audience base with the potential to turn into leads for increased sales. 

Here are the main benefits of getting pay per click marketing services:

a) Targeted advertising

PPC gives you the opportunity to target specific keywords, demographics, locations, and interests to reach the ideal customers. This helps ensure that your ads are shown to people who are most likely to be interested in your brand, products, and services.

b) Measurable results

With PPC, you can track your ad performance in real-time and get immediate feedback on your ROI. This allows for data-driven decision making and optimization of ad campaigns for maximum effectiveness.

c) Cost-effective

PPC advertising can be cost-effective because businesses only pay for clicks on their ads. This means that you are not paying for impressions or views of your ad that do not result in clicks.

d) Quick results

Unlike organic SEO that can take months to see results, PPC advertising can generate traffic and leads quickly, often within a few hours of launching a campaign.

e) Brand exposure

Even if a user doesn't click on your ad, seeing your brand name and message can help increase brand awareness and recognition.

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 As the top pay per click advertising Dubai agency, we offer our pay per click marketing services for these search ad networks - Google Search network, Google Display Network, Microsoft Search Network (Bing), Microsoft Audience Network, YouTube Ad Network, LinkedIn Advertising, Facebook Advertising, Twitter Advertising, and Instagram Advertising.

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These are the key metrics to measure your PPC campaign’s success - Click-through rate (CTR), conversion rate, cost per conversion, cost per click (CPC), quality score, page visits, and time on site

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As you can guess, the range varies largely based on factors like the keywords being targeted, the competitiveness of the industry, and the geographic location of the target audience.

A small business may spend $1,000 - $3,000 per month on Google Ads while a large business’s budget may range from $10,000 to $30,000

In case you didn't know, the Google Ads platform operates on an auction system, where advertisers bid on keywords they want to target. The cost per click (CPC) for a particular keyword can range from a few cents to several dollars, or even higher in some cases.

Google also takes into account a quality score for each ad and landing page, which is based on factors like relevance and user experience. Ads with higher quality scores will rank higher and receive more clicks at a lower cost.

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Yes, any top pay per click advertising agency in Dubai and the UAE will recommend you to merge PPC (Pay-Per-Click) advertising with SEO (Search Engine Optimization) because this can be a very effective strategy for driving more targeted traffic to your website and improving your online presence.

By using PPC and SEO together, you can take advantage of the strengths of both channels to maximize your overall results. PPC can provide immediate, targeted traffic to your website, while SEO can help you achieve long-term organic visibility and drive ongoing traffic.

Contact Us

We are excited to get to know more about you, your business, and your needs!