image Social Media Marketing

Instagram Dental Marketing: How to Promote Your Dental Clinic in 2024?

Published by wadialbada
November 1, 2023

If you are leveraging social media to reach out to a wider audience, you’ve made a smart decision! Instagram is one of the top social platforms where many of your prospects are active and spending a lot of their time. That means you have a great opportunity to showcase your services and specialties with visuals and informative content.

In fact, Instagram dental marketing is a powerful way to reach and engage with both current and potential patients. But you need to be guided right in order to make the most of this amazing platform.

Here’s our step-by-step guide to make your dental instagram marketing campaign a success!  

  • Why Do You Need to Promote Your Dental Clinic on Instagram?
  • 11 Best Ways to Instagram Dental Marketing (Step-by-Step Guide)
  • Dental Instagram Marketing Dos and Don’ts

Why Do You Need to Promote Your Dental Clinic on Instagram?

There is a quote saying, “Life is too short not to smile,” That’s true unless you have bed teeth! 

It’s the youth that’s more concerned about their teeth. Where do they spend most of their time? 

Yes, you are right! Millions of them are on social media. And when you think of the top five social media sites, Instagram comes to mind.

The mightiest social media app for youth, Instagram is a gold mine for dental patients. 

With so many young people ruining their teeth because of their unhealthy lifestyle, you can be their savior on Instagram as well! Educate your audience about dental health and hygiene, share tips, and answer common questions, and they will start following you like crazy!

Instagram is a great way to reach your existing and potential clients with attractive visuals. From engaging with your followers to showcasing your facility, treatments, patient testimonials and more, if you are not already on Instagram, you are missing out on a big opportunity to expand your brand awareness.

Instagram Dental Marketing: Step-by-Step

Nowadays social media algorithms are being updated more frequently than before. There was a time when Instagram marketing was easy. – the platform showcased your profile and status to all your followers and other random users. 

But things have changed now. Your posts won’t even reach more than 10% of your own followers, let alone other users.

However, here are the most effective ways to promote your dental clinic on Instagram and grow your business. 

Step 1: Setting Up a Business Account for Your Dental Clinic

This is the first step towards your Instagram marketing success. Follow each step carefully and leave no stone unturned.

1-A: Create a Professional-Looking Business Profile

You can create a personal account as a dentist. But you will need a business account for your practice. Add the following business info into your profile:

  • Location
  • Contact number
  • Working hours

To create a business account, open Instagram and log in as a personal user. Then go to Settings >> Switch to professional account >> continue >> Category >> Confirm. 

Now move on to the next step.

1-B: Add Real Name, Catchy Bio, and Profile Picture

Write your clinic’s name clearly. It should be unique, memorable, and easily recognizable. Then upload your official logo as a profile picture. Make sure the logo is clearly visible. 

Type a synopsis of your dental practice in the bio and include relevant key phrases like highlighted services, location, and type of dentistry, especially your area of expertise.

1-C: Link to Official Website, Facebook Page, and Contact Info

Add your clinic’s website URL, Facebook page, and appointment number to your account. This info will help the potential patients know more about you.

Pro Tip# Clearly highlight your facilities, treatments, procedures, educational background, years of experience, and office address in your profile.

Step 2: Posting for Maximum Boost

Though Instagram is a photo and video sharing platform, you have to be tactical about what to share and what not to share because an unplanned approach may have a negative impact on your growth.

2-A. Showcase Your Dental Services

Start posting about all the happenings in your clinic. Take high-quality and professional treatment photos and videos, and then upload on your stories and reels.

Also, share eye-catching before-and-after treatment photos. This method is highly effective because people mostly enjoy these types of images.

2-B. Highlight Your Team and Their Qualifications

Introduce your team members to your Instagram followers. Post their backgrounds, educational qualifications, areas of expertise, and other info. Your followers will get to know about your team and what separates you from the competition.

2-C. Share Dental Hygiene Advice and Tips

People usually trust doctors and their recommendations. You can share daily dental health and hygiene tips. In fact, Instagram users will start following your account if they benefit from your advice.

2-D. Answer Common Dental FAQs

Encourage your followers to ask questions and answer their queries on your timeline. Your followers will learn from you and may ask for an appointment. You can also go live for better engagement. 

2-E. Publish Testimonials and Treatment Stories

Honest patient feedback has a direct impact on your reputation. When Instagram users will stumble upon your success stories and reviews, they will trust you more. 

Request your patients to share their treatment procedures on their Instagram timelines too by mentioning your clinic’s official account and contact info.

2-F: Post Funny Dental Memes and Quotes

Instagram users, especially the younger ones, love hilarious medical memes and quotes. You can create some funny memes and share them. If the viewers find them funny, they might share them on their own profiles and you will gain more views and followers quickly.

Pro Tip# You should focus on answering and sharing dental-related day-to-day problems that people encounter with lucrative images. If a user asks personal questions, answer them by hiding their identity. Don’t post the same thing multiple times each day.

Step 3: Scheduling Your Posts for Consistency

Consistent posting allows both Instagram’s algorithm and your followers to return to your timeline regularly. 

3-A. Post at the Peak Time

According to Sprout Social, the best time to post on Instagram is between 9:00 AM to 1:00 PM on Monday, Tuesday, Wednesday, and Friday. You can also try to figure out the perfect times based on your own experiments; i.e., likes, comments, and shares for maximum exposure.

3-B. Follow a Content Calendar

A content calendar helps you organize your posts by dates. You can create several posts beforehand and decide which ones you will share on which day. 

What’s more, you will be able to see which topic will come next and the content gaps on a weekly or monthly basis.

3-C. Get 3rd-Party Tools 

Instagram has a default system to schedule reels, photos, and carousels. It allows you to queue up to 25 posts daily for 75 daysin advance. Use this method to enhance your productivity and ensure consistency. 

However, you can also use third-party tools like Hootsuite, Buffer, or SocialPilot for more features and flexibility.

Pro Tip# Schedule your key practices, offers, and testimonials for the peak hours so your followers and other users see them when they are highly active.

Step 4: Engaging with Your Followers and Viewers

A higher engagement rate is the key to success in dental Instagram marketing. If the algorithm notices more activities on your profile, it will recommend you to more users interested in dental-related content. 

4-A. Replying to comments and queries regularly

People expect instant responses in service-related social pages because some may have emergency issues. If you can reply promptly, they will believe that you are really active and care for your followers.

4-B. Ask Patients to Share Their Stories

Some of your followers may have interesting or funny incidents that happened in your clinic. You can ask them to share those things on your Instagram stories and reels. This user-generated content will help engage more viewers and make your profile more interesting.

4-C. Run Contests and Giveaways

Everybody loves free stuff. You can announce a contest with an excellent prize to capture a large audience. You can also offer random giveaways with your branded products to get even more attention.

Pro Tip# Be active and prioritize the needs of your followers. Make them feel like you care about their dental issues, and try to help them as much as possible. This way, people will think of you as their family doctor and may visit you soon.

Step 5: Leveraging the Power of Instagram Hashtags

Instagra hashtags are a combination of words with the “#” symbols used to categorize status, reels, and stories and make them more discoverable by users, Instagram, and search engines. The users add relevant tags under their posts.

5-A. Research and Use Dental-Related Hashtags

Find hashtags that are relevant to your practice and represent your services. Check out what other dentists use and add them to your posts. 

The top 10 most popular dental hashtags are:









#tooth and


5-B. Use Unique and Branded Tags

To represent your business and clinic, use your brand name and services as Hashtags. This will help people find your clinic easily.

Pro Tip# Use a mix of popular niche hashtags – unique ones for your particular services. Also, don’t add too many tags on each post.

Step 6: Collaborating with Others

You can take your Instagram dental clinic marketing endeavor to the next level by teaming up with other users and leverage their strong user base. 

6-A. Partnering with Local Influencers

There are so many social media influencers with a vast and loyal follower base on every social platform. 

Try to connect with a few local influencers and propose a partnership. They may do it for free or may ask for a small fee or a discount. They will feature you on their reels or stories when you agree with their terms. You will notice a sudden visitor spike if done right.

6-B. Collaborating with Supplementary Businesses

Find your practice-related businesses such as dental suppliers in your area and ask them to promote your business on their accounts. To convince them, you can highlight their products in your posts as well. It’s a win-win situation for both.

Pro Tip# Before making a deal with the influencers, look at their followers and understand whether they have a good engagement. It’s now easy to get thousands of fake followers with a couple of bucks.

Step 7: Benefitting from Reels, Stories, and Infographics

A 15-to 60-second video – also known as a Reel – is a fun way to interact with your followers. Another feature is called “ Story” that disappears after 24 hours. It’s your job to utilize them and make your content more dynamic and interactive.

7-A. Use Behind-the-Scenes Videos as Stories

Did you ever watch a YouTube video about scaling where the dentist removed someone’s dental plaque? It was pretty satisfying to see how nice their teeth looked after cleaning, right?

These types of videos get millions of views because people love before-and-after procedures of anything that looks visually appealing.

Take a behind-the-scenes video of your treatments like scaling, root planing, teeth whitening, and veneering, and share it on your story.

7-B. Create Reels on Dental Topics

Creating short videos with eye-catching thumbnails is another excellent way to attract more viewers. You can make informative reels about your services, everyday dental hygiene, and dental myths with attention-grabbing previews. If one of your reels goes viral, Instagram will suggest it to other users who watch relevant topics.

Pro Tip# Make sure your videos are informative and fun to watch. Don’t edit too much that may make them unrealistic.

Step 8: Studying Analytics and Insights

After implementing the above steps for one to two weeks, it’s time to see your profile’s performance. The “Insights” feature displays metrics like audience engagements and how each post performed with the number of likes, comments, and shares.

To find your activities, go to your Profile. You will see a button labeled “Insights” just below your username and bio on your profile page. Tap on “Insights” to access the analytics.

8-A. Monitor Your Analytics

Check the overall performance and get more details about posts.

8-B. Adjust Your Marketing Strategy Based on Analytics

After thoroughly examining your activities, find out which posts have more engagement and what types of content your followers and viewers love most. Create more posts based on the engagement ratios.

Pro Tip# You can check out the accounts of other dentists with a large follower base, find their viral posts, and try to replace their strategies.

Step 9: Advertising for More Viewers and Followers

Sponsored posts are a great way to reach a large group of target audience quickly. If you can afford it, you can run a paid campaign and get quick results.

9-A. Start Advertising for a Wider Reach 

Instagram is a versatile platform and it may take a long time to reach a lot of users organically. For beginners, we recommend that you use instagram ads for an instant boost.

9-B. Promote Important Clinic Updates, Offers, and Services

Don’t advertise with generic posts; instead, try to share discounts, limited-time offers, unique dental treatments, and essential products.

Pro Tip# Run the paid campaign when the maximum number of people are online so you can reach more people than usual. Also, be active on Instagram and answer queries while your ads are running.

Step 10: Handling Negative Feedback

No matter how good your dental clinic is, there are always some people who will give negative reviews, comments, and dislikes.

10-A. Address Bad Comments Professionally

If somebody doesn’t like your content, they have the right to dislike it because it’s their point of view. Don’t lose your temper and reply diplomatically.

10-B. Use Criticism as an Opportunity for Improvement

When you go through all of the negative feedback, you might see that most of them have pointed towards your lackings. You can use this opportunity to improve on those areas.

Pro Tip# Don’t get frustrated with bad reviews from unsatisfied patients. If anyone complains about your service on Instagram, try to convince them professionally.

Step 11: Tracking the ROI

The final step of your Instagram dental marketing strategy is to review the outcome of your campaign against your time and effort.

11-A. Measure the Effectiveness

In this stage, the biggest question is how many followers you have gained and how many of them have converted to patients? Was it worth your time and money? You will get  your answers from the Instagram dashboard and analytics.

11-B. Calculate the ROI

Evaluate your return on investment from this social platform. If you are not happy with the results, check to see if you have missed something along the way.

Pro Tip# Initially, the ROI could be negative or break even, but it should be profitable after some time. You need to be more creative and post interesting stuff to get more attention.

Dental Instagram Marketing Dos and Don’ts


  • Post real photos and videos of your dental treatments and avoid stock photos or Google images
  • Reply to all comments sincerely and provide the best dental advice possible
  • Ask your viewers to text you if they have any dental issues
  • Offer free consultation to get more patients
  • Tag the relevant users on your post
  • Encourage your followers to share your dental advice on their profiles
  • Highlight your team members and unique services


  • Never take photos and videos of your patients without their consent
  • Don’t post too many content on a day (Viewers may get annoyed if they find your posts all over their feed)
  • Don’t use too many and unrelated hashtags
  • Don’t share the same post repeatedly
  • Never reveal your followers’ personal dental problems on your account or their identity
  • Never offer unrealistic results with edited photos

Grow Your Dental Instagram Business with Wadi Al Bada – Your One-Stop Digital Marketing Agency

Here at Wadi Al Bada, we specialize in launching result-driven Instagram marketing campaigns for the dental clinics based in the UAE. We also offer full-fledged online marketing services, including design and development solutions.

Our seasoned digital marketing specialists have deep knowledge on how the Instagram algorithm works and how to reach the targeted demographics. All of our organic and paid campaigns are launched with one goal in mind – maximizing revenue, growth, and branding.

If you need help with your dental marketing instagram in Dubai, talk to us so we can create a fully customized strategy for your practice.

Final Thoughts

The success of Instagram dental marketing is tricky, especially for beginners. Also, the landscape of marketing is changing and evolving to give you more windows of flourishing in this platform. It’s up to you how you capitalize on the trending features.

These .bove steps will give you complete dental marketing Instagram ideas. Apply them, analyze the results, and compare the return to effort.

However, the core secret is being active, posting exciting and creative content, and engaging with the viewers. When you follow all these pro tips, the whole Instagram marketing for your dental clinic will be easy and effective.


1. How do I attract more customers to my dental website?

Ans. Being active, posting helpful content, and sharing before-and-after photos of treatments will help you gain more traffic. Also, if any user wants solutions, try to help them as much as you can.

2. How can I improve my dental clinic marketing?

Ans. Get on social media, especially on Instagram, create a business profile, and post dental-related content regularly. Also, run a paid campaign if you can afford it.

3. Can I pay to grow my Instagram channel?

Ans.  Yes, it is the fastest way to grow your dental clinic business on Instagram. However, when you pay for traffic, make sure you target a local audience.

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