Jobs
Key Responsibilities
- Develop digital media strategies with business goals aligned with the company’s vision
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Create digital content including websites, blogs, articles, animated explainer videos, etc.
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Improve customer engagement using various marketing strategies.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Brainstorm new and creative growth strategies
- Develop and maintain online presences to create brand awareness.
Skills Required
- Master’s degree in marketing, communications, or related field
- 5+ years of experience in digital marketing or related field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, digital marketing software, social media and/or display ad campaigns
- Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments, optimizing landing pages and user funnels
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Great attention to detail, project management, and multitasking capabilities
- Effective leadership, communication, and time management skills.
