Jobs
Key Responsibilities
- Oversee a content production team’s creation and management of targeted content for the company and our clients
- Familiarize yourself with each organization’s brand ideals and website to create content that supports their objectives and desired identity
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
- Formulating a cross-platform content strategy that encompasses the goals of a company and aligns with the company’s image
- Ensuring compliance with laws and regulations
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
- Brainstorm with team members to develop new ideas
- Provide editorial, creative and technical support to team members
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
Skills Required
- 3+ years of agency experience or in a similar role
- Bachelor’s Degree in Communications, Journalism, Marketing or related field
- Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
- Strong skills in creating original content that targets a specific audience and meets company objective
- Excellent verbal/written communication skills with a good command of the English language
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company’s brand identity
- Excellent analytical and project management skills
- Basic technical knowledge of MS Office and WordPress
- Strong understanding of digital marketing concepts and tactics
- Expertise with using SEO best practices to write creative copy that includes effective keyword placement
- Creativity and the ability to develop original content
- Strong leadership, collaborative, and organizational qualities
